Eoin turned to Edun, the socially conscious clothing company launched in 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory, to source "fowlisfair" tee shirts. Earlier in 2007, EDUN launched the edun LIVE brand to help foster trade in Africa through high-volume sales of blank t-shirts to the wholesale market.

From the fields where the cotton is picked, to the final printing process, all edun LIVE products are 100% African, from grower to sewer. The first batch of "fowlisfair" tees have been made in Lesotho.

Puffin UK and Kev Walker the Leeds based comics artist and illustrator who created the "Artemis Fowl" book covers, have allowed "fowlisfair" use the graphic that appears on the tees.

The online shop will "go live" in October 2007 and all profits made from the sale of "fowlisfair" teeshirts will be donated to ICEAID.